Improve the effectiveness of your TV investments thanks to our algorithms
and measure the impact of your campaigns on connected TV, by analysing factors
such as visits, conversions, incremental reach, etc.
Analyse : discover
the impact of your TV ads
on your business
Ask
for a demo
Visits, conversions, notoriety, store trafic... Discover and maximise the performance of your TV investments with Admo.tv platform.
Your profile
Insights based on your TV engaged audience
During or after the broadcast of the TV spot, part of the audience will react by visiting your website or application. These TV engaged visitors are considered to be a representative panel of your target audience.
With the use of its attribution technology, admo.tv identifies them and analyses their behaviour to answer the business questions that you are asking.
66 %
of viewers say they go
on the internet while
watching TV
What is the impact of TV on your online performance? How to optimise your media purchase?
Analyse the impact of TV advertising on your website and / or mobile application to optimise your media plan. Thanks to the insights provided by admo.tv, turn TV into a powerful acquisition medium.
Drive-to-web impact analysis
Admo.tv allows to measure and analyse your visits coming from TV based on the budget (acquisition cost) and GRP (visits by GRP). Discover how your performance changes depending on TV channels, day-parts, days or the spot versions.
Drive-to-app impact analysis
Measure the number of application downloaded following the broadcast of your TV spot. Based on your investment and GRP, analyse your profitability and its fluctuation focusing on TV channels, day-parts, days or the spot versions.
Baskets, inscriptions, quotes ...
Track the number of conversions generated by your TV investments and accurately calculate your TV ROI. Follow the evolution of your conversions focusing on TV channels, day-parts, days or the spot versions.
Regional engagement analysis
Refine your customer knowledge by comparing the performance of your TV investments by region. Ideal for improving local cross-media strategies.
Drive-to-web impact analysis
Admo.tv allows to measure and analyse your visits coming from TV based on the budget (acquisition cost) and GRP (visits by GRP). Discover how your performance changes depending on TV channels, day-parts, days or the spot versions.
Drive-to-app impact analysis
Measure the number of application downloaded following the broadcast of your TV spot. Based on your investment and GRP, analyse your profitability and its fluctuation focusing on TV channels, day-parts, days or the spot versions.
Baskets, inscriptions, quotes ...
Track the number of conversions generated by your TV investments and accurately calculate your TV ROI. Follow the evolution of your conversions focusing on TV channels, day-parts, days or the spot versions.
Regional engagement analysis
Refine your customer knowledge by comparing the performance of your TV investments by region. Ideal for improving local cross-media strategies.
Measure the complementarity of your campaigns on linear TV and VOD
Thanks to strong partners such as Samba TV, a leader in tracking, measurement and ad targeting on connected TVs, and Magnite, a SSP leader, Admo.tv offers the 1st performance measurement service for VOD campaigns: Adconnect.
Our unique solution enables you to identify households exposed to a Video on Demand ad in a deterministic way, to find out how many times they have been exposed to an ad, and then to analyse the behaviour of your VOD TV users on your site.
What is the contribution of each lever within of your media mix?
Thanks to our data scientists, you can measure the impact of each of your media activations on your business signals: online traffic, in-store traffic, sales, etc.
Based on econometrics, MMM (or media mix modeling) takes into account all your media and non-media factors: seasonality, exogenous factors, macro-economic events, to give you an overall view of the performance of your campaigns.
+250
MMM studies conducted by our data scientists
Admo.tv has a vast data history: ask for a customised study
Backed by several years' data, Admo.tv can carry out a unique, 100% customised study based on your needs and issues, on request, to improve the effectiveness of your communications.
Find out the main figures for a specific sector, decipher the impact of a news or event on the TV advertising market... Get in touch with us!
Data Hub
The Admo.tv API for securely and quickly retrieving all available data and re-using it in your own tools.
"We have chosen Admo.tv technology to follow the direct impact of our offline media investments on calls and visits on solocal.com. After each day of communication, we have quantitative insights that allow us to optimise our media plan to generate a maximum of calls and leads for our sales representatives and a maximum of traffic on our website."
Pascale Furbeyre
CMO, Solocal group
"It is a real pleasure to collaborate with Admo. The whole team is receptive and their platform is very intuitive. It provides us key insights that allow us to better adjust our media plan and to improve our performances. We are highly satisfied of this partnership and of the various recommandations brought by Admo."
Magali Heberard
Marketing & Communication Director, L'olivier Assurance
"Admo.tv managed to measure the efficiency of our offline channels and its impact on our website while identifying our TV & Radio exposed visitors, then retarget them via our DMP. Our results: +47% incremental traffic because of TV and +16% because of radio."
Estelle Suzenne
Head of Marketing Mini France
"Our learnings allowed us to multiply by 1.5 the number of visits by GRP and by 3 the number of visits coming from the 50 seconds spots."
Céline Bauman
Communications Director La Poste
