Your profile

Analyse : discover
the impact of your TV ads
on your business

Visits, conversions, brand awareness, footfall ...
Discover and maximise the performance of
your TV investments with the admo.tv platform.

Your profile

Insights based on your TV engaged audience

During or after the broadcast of the TV spot, part of the audience will react by visiting your website or application. These TV engaged visitors are considered to be a representative panel of your target audience.

With the use of its attribution technology, admo.tv identifies them and analyses their behaviour to answer the business questions that you are asking.

66 %

of viewers say they go
on the internet while
watching TV

What is the impact of TV on your online performance? How to optimise your media purchase?

Analyse the impact of TV advertising on your website and / or mobile application to optimise your media plan. Thanks to the insights provided by admo.tv, turn TV into a powerful acquisition medium.

Drive-to-web impact analysis

Admo.tv allows to measure and analyse your visits coming from TV based on the budget (acquisition cost) and GRP (visits by GRP). Discover how your performance changes depending on TV channels, day-parts, days or the spot versions.

Drive-to-app impact analysis

Measure the number of application downloaded following the broadcast of your TV spot. Based on your investment and GRP, analyse your profitability and its fluctuation focusing on TV channels, day-parts, days or the spot versions.

Baskets, inscriptions, quotes ...

Track the number of conversions generated by your TV investments and accurately calculate your TV ROI. Follow the evolution of your conversions focusing on TV channels, day-parts, days or the spot versions.

Regional engagement analysis

Refine your customer knowledge by comparing the performance of your TV investments by region. Ideal for improving local cross-media strategies.

Drive-to-web impact analysis

Admo.tv allows to measure and analyse your visits coming from TV based on the budget (acquisition cost) and GRP (visits by GRP). Discover how your performance changes depending on TV channels, day-parts, days or the spot versions.

Drive-to-app impact analysis

Measure the number of application downloaded following the broadcast of your TV spot. Based on your investment and GRP, analyse your profitability and its fluctuation focusing on TV channels, day-parts, days or the spot versions.

Baskets, inscriptions, quotes ...

Track the number of conversions generated by your TV investments and accurately calculate your TV ROI. Follow the evolution of your conversions focusing on TV channels, day-parts, days or the spot versions.

Regional engagement analysis

Refine your customer knowledge by comparing the performance of your TV investments by region. Ideal for improving local cross-media strategies.

Is your TV engagement panel similar to the purchased GRP or your digital target audience?

With Admo.tv, you can export your TV engagement segment to your DMP, Facebook or Google Analytics. Gender, age, interests ... this allows you to retrieve socio-demographic information to understand who are the people actually engaging with your TV ads, going onto your website, or mobile application.

What is the long-term impact of TV advertising on your online activities?

TV has a long-term effect called remanence. TV spots engage viewers beyond their immediate broadcast sometimes in the hours or even days that follow. Our R&D team calculates this impact by taking into account your media mix.

3x

more indirect vs direct
visits on average

What is the impact of the combination of your TV + VOD campaigns on your brand awareness?

Admo.tv distributes an unaided awareness questionnaire (multiple choices) to measure your brand recall from your TV+VOD, YouTube. The response is compared using a control group to evaluate the efficiency of your video ad spend.

What is the impact of your TV ads on footfall?
What is the profile of this targeted engaged audience?

Do you know if your TV ads generate footfall to your store(s)? If so, how many and who are this engaged audience? Admo.tv allows you to link your TV engaged audience and the people actually located in-store via their mobile identifier.

“We chose admo.tv both for the quality of their tool and continuing support allowing a very effective collaboration.”

Cyrille Kittel

Marketing Director INTERFLORA

"Admo.tv allows us to reinforce our views that the measurement of all our media actions is key (and not only those of online) and to analyse the impact of our TV campaigns on the performance of our retail websites. Satisfied by the work of admo.tv, we are now considering testing Radio."

Mélanie Hentgès

Marketing Director FNAC DARTY

"Admo.tv managed to measure the efficiency of our offline channels and its impact on our website while identifying our TV & Radio exposed visitors, then retarget them via our DMP. Our results: +47% incremental traffic because of TV and +16% because of radio."

Estelle Suzenne

Head of Marketing Mini France

"Our learnings allowed us to multiply by 1.5 the number of visits by GRP and by 3 the number of visits coming from the 50 seconds spots."

Céline Bauman

Communications Director La Poste

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