Visits, conversions, brand awareness, footfall ...
Discover and maximise the performance of
your TV investments with the admo.tv platform.
Analyse : discover
the impact of your TV ads
on your business
Ask
for a demo
Visits, conversions, notoriety, store trafic... Discover and maximise the performance of your TV investments with Admo.tv platform.
Your profile
Insights based on your TV engaged audience
During or after the broadcast of the TV spot, part of the audience will react by visiting your website or application. These TV engaged visitors are considered to be a representative panel of your target audience.
With the use of its attribution technology, admo.tv identifies them and analyses their behaviour to answer the business questions that you are asking.
66 %
of viewers say they go
on the internet while
watching TV
What is the impact of TV on your online performance? How to optimise your media purchase?
Analyse the impact of TV advertising on your website and / or mobile application to optimise your media plan. Thanks to the insights provided by admo.tv, turn TV into a powerful acquisition medium.
Drive-to-web impact analysis
Admo.tv allows to measure and analyse your visits coming from TV based on the budget (acquisition cost) and GRP (visits by GRP). Discover how your performance changes depending on TV channels, day-parts, days or the spot versions.
Drive-to-app impact analysis
Measure the number of application downloaded following the broadcast of your TV spot. Based on your investment and GRP, analyse your profitability and its fluctuation focusing on TV channels, day-parts, days or the spot versions.
Baskets, inscriptions, quotes ...
Track the number of conversions generated by your TV investments and accurately calculate your TV ROI. Follow the evolution of your conversions focusing on TV channels, day-parts, days or the spot versions.
Regional engagement analysis
Refine your customer knowledge by comparing the performance of your TV investments by region. Ideal for improving local cross-media strategies.
Drive-to-web impact analysis
Admo.tv allows to measure and analyse your visits coming from TV based on the budget (acquisition cost) and GRP (visits by GRP). Discover how your performance changes depending on TV channels, day-parts, days or the spot versions.
Drive-to-app impact analysis
Measure the number of application downloaded following the broadcast of your TV spot. Based on your investment and GRP, analyse your profitability and its fluctuation focusing on TV channels, day-parts, days or the spot versions.
Baskets, inscriptions, quotes ...
Track the number of conversions generated by your TV investments and accurately calculate your TV ROI. Follow the evolution of your conversions focusing on TV channels, day-parts, days or the spot versions.
Regional engagement analysis
Refine your customer knowledge by comparing the performance of your TV investments by region. Ideal for improving local cross-media strategies.
Is your TV engagement panel similar to the purchased GRP or your digital target audience?
With Admo.tv, you can export your TV engagement segment to your DMP, Facebook or Google Analytics. Gender, age, interests ... this allows you to retrieve socio-demographic information to understand who are the people actually engaging with your TV ads, going onto your website, or mobile application.
What is the contribution of each lever within of your media mix?
Media Mix Modeling allows you to know the impact of each of your media activations on your business signals (online traffic, in-store traffic, sales, etc.). Based on econometrics, MMM studies conducted by our data scientists take into account all your media and non-media factors: seasonality, exogenous factors, promotion, macroeconomic events, etc.
+250
MMM studies conducted by our data scientists
What is the impact of the combination of your TV + VOD campaigns on your brand awareness?
Admo.tv distributes an unaided awareness questionnaire (multiple choices) to measure your brand recall from your TV+VOD, YouTube. The response is compared using a control group to evaluate the efficiency of your video ad spend.
What is the impact of your TV ads on footfall? What is the profile of this targeted engaged audience?
Do you know if your TV ads generate footfall to your store(s)? If so, how many and who are this engaged audience? Admo.tv allows you to link your TV engaged audience and the people actually located in-store via their mobile identifier.
"We have chosen Admo.tv technology to follow the direct impact of our offline media investments on calls and visits on solocal.com. After each day of communication, we have quantitative insights that allow us to optimise our media plan to generate a maximum of calls and leads for our sales representatives and a maximum of traffic on our website."
Pascale Furbeyre
CMO, Solocal group
"It is a real pleasure to collaborate with Admo. The whole team is receptive and their platform is very intuitive. It provides us key insights that allow us to better adjust our media plan and to improve our performances. We are highly satisfied of this partnership and of the various recommandations brought by Admo."
Magali Heberard
Marketing & Communication Director, L'olivier Assurance
"Admo.tv managed to measure the efficiency of our offline channels and its impact on our website while identifying our TV & Radio exposed visitors, then retarget them via our DMP. Our results: +47% incremental traffic because of TV and +16% because of radio."
Estelle Suzenne
Head of Marketing Mini France
"Our learnings allowed us to multiply by 1.5 the number of visits by GRP and by 3 the number of visits coming from the 50 seconds spots."
Céline Bauman
Communications Director La Poste
