Airing calendar, TV context, investments amounts. Analyze media strategies of any brands through the major TV dimensions. Powerful and intuitive, the Watch platform allows you to discover in real time the brands TV broadcasts distribution.
Your profile
1/ Stream all ads broadcasted on the TV market
TV advertising remains first a creative. Using Watch, browse our TV ads library for free and unlimited :
- + 50,000 TV ads recorded from + 8,000 brands
- complete lists of ad versions
- search by brand/product name
- date of the first and last detection
2/ Analyze the brand's TV media strategy
Get live access to the airing calendar of any brand. 100% online & intuitive, the platform enables a deep or a macro analysis of its TV choices.
Find the main axes of media analysis :
- airing calendar by day part, day, hour
- same by week vs week-end
- same by TV channels
Follow precisely the brand's TV investments per :
- day or day part
- brand
- product
- TV channel
Get key insights confronting :
- media planning between several brands
(by channel, day, day part) - the seasonality of their communication
(by week, month, quarter) - their budgets spent on TV
Look behind your boarders & track your competitors through all their markets :
- France, Germany, Italy, UK, Spain, Belgium
- cross-countries comparison
- wide range of more than 90 international channels
As a marketer, do you really know the strategy down all details of your competitors ?
One single platform to contextualize your analysis,
all in real time.
Audiovisual context
- preferential positions within the adbreak
- preferred TV programmes before/after the spot airing
- Top TV programme categories invested
TV media buying & competitors
- access TV spots gross costs
- amounts invested by day, month, channel, group of channels
- week vs week-end distribution
Alert center NEW
- e-mail alert when a new spot is detected
- possibility to custom the alert scope
- unlimited creation of alerts
- dedicated space for alert management