Your profile

Leverage: optimise in real time
the online impact
of your TV spots

Collect a maximum of TV engaged
audience and optimise their conversion.

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Your profile

Maximise the drive-to-web
impact of your TV ads

A TV ad generates on average a 60% increase in search queries. Boosting your Google Ads (AdWords) visibility when your ad is aired gives you great visibility and total engagement of your target audience while avoiding leakage of your key TV audience going to competitors' pages.

+46,4%

Google Ads conversion rate

-18%

Cost of brand acquisition keyword

+68%

Generic keyword impression rate

Boost your search during TV airings:
3 marketing strategies

Performance, visibility, defence or attack: the launch and tracking of your Google Ads TV sync campaign requires first to set your goals.

Performance

Boost your TV acquisition by increasing bids on brand or generic searches during your TV ad airings.

Visibility

Protect your brand and make sure your ads are in the top position on Google Ads when your target audience is looking for you.

Conquest

Take advantage of searches generated by your competitors' TV ads or brands within your industry.

TV Search Synchronisation cover

Your TV-exposed-audience are looking for you on Google ... help them find you!

In this eBook, learn how TV search synchronisation works and what are the best marketing strategies associated with it.

Just a few clicks away from you content...

Convert your engaged TV audience online

Admo.tv has developed an attribution algorithm that identifies which online users came from TV. This algorithm is based on more than 40 criteria, such as the source, the device used or the onsite behavior. Admo.tv allows you to export this segment of engaged TV audience and uses its potential on digital.

Learn more about our attribution technology

x2

Conversion rate on TV engaged audience

+50%

Cost of acquisition due to onsite customisation

+23%

Incremental TV visits with OOH + TV vs TV only

4 activations of your TV data for
your cross channel strategy

Admo.tv is connected to more than 40 technological partners to help you get the most out of your TV engaged segment. Online performance, customer knowledge or cross-channel analysis: maximise your TV investments.

Retargeting

Retarget your TV engaged audience to your advertising during their online journey. Expand your reach by targeting lookalike audience to your TV segment.

Personalisation

Customise your landing pages from your TV engaged audience to offer them a tailor-made experience. The goal: totally integrate them into the online customer journey.

Customer knowledge

Integrate the TV engaged segment into your DMP, Google Analytics or Facebook to discover the socio-demographic profile of your TV online audience.

Contribution allocation

Include TV into your attribution modelling just like any other touchpoint and discover its contribution in relation to other advertising channels.

4 key insights about the online impact of TV ads in the UK

A TV commercial leads on average to a pick of 37% increase in visits minutes following its broadcast. Several factors can influence this impact. It is called "drive-to-web". Admo.tv tracked more than 500,000 TV spots run an analysis between September 1st 2018 and June 30th 2019. What factors drive their performance and what weight do they have?

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