Tractive optimizes the performance of its TV campaigns with Admo.tv
Launched to meet a growing need for pet safety, Tractive is a leading company in the commercialization of GPS trackers for dogs and cats. As part of its international development strategy, Tractive has been collaborating with Admo.tv for the precise monitoring of its TV campaigns in six different countries for the past two years.
6
tracked countries
+ 17
analyzed campaigns
+ 7 529
detected spots
+ 100 %
TV budget Y vs Y-1
The brief
Tractive, a pioneering company in pet technology, specializes in GPS tracking devices that allow owners to locate their cats or dogs in real-time via a mobile app. Founded in Austria, Tractive quickly expanded its footprint to become a global player, meeting the needs of pet owners in many countries. Tractive's international reach is remarkable. The company operates in over 10 key markets across Europe, including the UK, France, Germany, Spain, Austria, and Switzerland where the brand has chosen to launch on TV.
Before collaborating with Admo.tv, one of the main limitations for Tractive was the lack of precise and detailed information on the performance measurement of its campaigns. Without clear and consistent data, it was difficult to evaluate the effectiveness of TV campaigns.
Moreover, comparison between different countries proved particularly complex. Each market has its own characteristics and consumer behaviors, making comparative analysis of advertising performance challenging.
These challenges highlighted the need for a solution capable of providing precise insights, facilitating conversion tracking and thus increasing the conversion rate.
Our solution:
This is where Admo.tv brings its expertise. Tractive has been collaborating with Admo.tv for the precise monitoring of its TV campaigns in six different countries for the past two years. Tractive chose to use Analyse, an innovative multi-country TV performance measurement solution that offers complete autonomy on the platform. This solution has been deployed to increase impact among TV-engaged audiences and especially to provide Tractive with support and full autonomy, thanks to a full SAAS platform.
Building on the results from the first year of collaboration, Tractive has also renewed with Admo.tv for a second year to continue optimizing its media planning across Europe and its TV impacts.
Before collaborating with Admo.tv, one of the main limitations for Tractive was the lack of precise and detailed information on the performance measurement of its campaigns. Without clear and consistent data, it was difficult to evaluate the effectiveness of TV campaigns.
Moreover, comparison between different countries proved particularly complex. Each market has its own characteristics and consumer behaviors, making comparative analysis of advertising performance challenging.
These challenges highlighted the need for a solution capable of providing precise insights, facilitating conversion tracking and thus increasing the conversion rate.
Our solution:
This is where Admo.tv brings its expertise. Tractive has been collaborating with Admo.tv for the precise monitoring of its TV campaigns in six different countries for the past two years. Tractive chose to use Analyse, an innovative multi-country TV performance measurement solution that offers complete autonomy on the platform. This solution has been deployed to increase impact among TV-engaged audiences and especially to provide Tractive with support and full autonomy, thanks to a full SAAS platform.
Building on the results from the first year of collaboration, Tractive has also renewed with Admo.tv for a second year to continue optimizing its media planning across Europe and its TV impacts.
In terms of results, the collaboration between Tractive and Admo.tv includes:
· 6 tracked countries
· + 17 analyzed campaigns
· + 7 529 detected spots
· A TV budget in Europe doubled between the first quarter of 2023 and 2024
Thanks to Admo.tv's solution, Tractive has been able to overcome the challenges it faced and significantly optimize its international TV campaigns. Having access to precise and comparable data across multiple countries allowed for quick strategic decision-making and maximized the reach and engagement with Tractive's target audience.
· + 17 analyzed campaigns
· + 7 529 detected spots
· A TV budget in Europe doubled between the first quarter of 2023 and 2024
Thanks to Admo.tv's solution, Tractive has been able to overcome the challenges it faced and significantly optimize its international TV campaigns. Having access to precise and comparable data across multiple countries allowed for quick strategic decision-making and maximized the reach and engagement with Tractive's target audience.
"Admo.tv has helped us significantly by providing a ready-to-use Direct response measurement solution. This has helped us get a good view of TV campaign performance and drive optimisations. The Admo team has been very collaborative and great to work with."
Sheetal Ninne
Media Buying Manager