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ASSU 2000 improves visits per GRP by 83% with

visitis per GRP
Founded in 1975, ASSU 2000 designs and provides insurance solutions and mortgage loans to consumers.




TV spots tracked


drop of cost per visit


increase of visits per GRP
Cross-channel insurance broker, specialised in insurance solutions and mortgage loans for consumers.
Noisy le Sec (FR)
Insurance & Banking
ASSU 2000 asked to back them in their media plan evolutions: brand notoriety installation, TV buying optimisation and conversions maximisation. More specifically, ASSU 2000 wants to build brand notoriety thanks to mixed TV campaigns between historical channels and DTT channels, while generating enough touchpoints per GRP. As was optimising TV campaigns, ASSU 2000 goals became more and more ROI-driven with a focus on decreasing cost per visit and increasing conversion rate.
"Assu 2000 invests a lot in TV and monitor its drive-to-web impact"'s recommendations
ASSU2000 ran their first three branding campaigns with We recommended some optimisation on their media plan, campaign after campaign, focusing on TV channels and day-parts. Consequently, a recurrent channel was dropped and replaced by more airings on “TNT channels”, keeping the same level of GRP while reducing the cost by 40%. In the meantime, airings during days were boosted.
“ technology provides usprecise data about traffic and conversions from our TV spots. Thanks to this data, we improve our media plans, campaigns after campaigns. We can activate several instruments such as channel repartitions or spots versions. ”
"Assu 2000 investit régulièrement en TV et suit des près son impact drive-to-web"
Nicolas Sailly
Head of Marketing, ASSU 2000
Results: an un-planned TV campaign financed thanks to the extra budget gained’s recommendations allowed ASSU 2000 to lower their CPV by 65% from March 2016 to June 2017, while increasing the visits per GRP by 83%. With this extra budget, ASSU 2000 financed an un-planned TV campaign in September 2017. The partnership with will be pushed forward in 2018 with the integration of new KPIs, such as the measure of TV impact on incoming calls in call centers. ASSU 2000 also considers to boost their conversions thanks to Ad Extend, the TV retargeting solution by
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