TV advertising, investment and performance: the big trends 2018-2019

What are the main trends of the year 2018-2019 in television? How has investment and performance evolved? Answers in this Ebook.

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TV advertising, investment and performance: the big trends 2018-2019

Admo.tv highlights trends in the TV advertising market for the 2018-2019 school year. How did advertisers invest during the year? Is there any peaks in investments? Off-peak periods? What are the specificities by sectors? How are the visits distributed during the year?

1

Global investment

Discover the investment trend during a school year thanks to an indicator showing the budget, the GRP and the number of spots tracked by Admo.tv

2

Sectorial analysis

What lessons can be drawn according to the sectors of activity? Why do some prefer to focus on a particular type of channel?

3

Performance

How does the number of visits per spot change during the year? How can we explain these variations?

TV advertising, investment and performance: the big trends 2018-2019

Admo.tv highlights trends in the TV advertising market for the 2018-2019 school year. How did advertisers invest during the year? Is there any peaks in investments? Off-peak periods? What are the specificities by sectors? How are the visits distributed during the year?