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4 key insights about the impact of TV ads in the UK

With this ebook, discover the best practices from the drive-to-web performance analysis of TV spots

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Performance & TV Advertising: What factors influence the performance of the drive-to-web impact of a TV commercial?

A TV commercial leads on average to a pick of 37% increase in visits minutes following its broadcast. Several factors can influence this impact called "drive-to-web". Admo.tv tracked more than 500,000 TV spots for analysis between September 1st. 2018 and June 30th 2019. What factors drive the performance and what weight do they have?

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What impact do the duration of TV spots have?
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What impact does the position in the advertising journey have?
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What impact do the News have?

4 key insights about the impact of TV ads in the UK

With this ebook, discover the best practices from the drive-to-web performance analysis of TV spots

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