With this ebook, discover the best practices from the drive-to-web performance analysis of TV spots
4 key insights about the impact of TV ads in the UK
Just a few clicks away from you content...
![ebook impact tv ads in the UK](https://images.prismic.io/admo/5d8a275d789c8b4c056b49f4c5e69b79b0f74dc2_4keys-cover-uk.png?auto=compress,format)
Performance & TV Advertising: What factors influence the performance of the drive-to-web impact of a TV commercial?
A TV commercial leads on average to a pick of 37% increase in visits minutes following its broadcast. Several factors can influence this impact called "drive-to-web". Admo.tv tracked more than 500,000 TV spots for analysis between September 1st. 2018 and June 30th 2019. What factors drive the performance and what weight do they have?
1
What impact do the duration of TV spots have?
2
What impact does the position in the advertising journey have?
3
What impact do the News have?
4 key insights about the impact of TV ads in the UK
With this ebook, discover the best practices from the drive-to-web performance analysis of TV spots
![](https://images.prismic.io/admo/59f79a2485e26bdd2b0655536ed21c79227c4be8_4keys-inside-uk.png?auto=compress,format)